About

“SHE IS A WOMAN OF SUBSTANCE”

Our line is all about giving classic Indian silhouettes an urban, modern edge; using contemporary fabrics.

Label maintains a balance between elegance and tinsel. Brings you the best of ethnic and fusion wear, focusing on creating new embellishments and innovative textures.

You will also love the drama and eccentric cuts we give to your ensembles.

ASHWINI REDDY

“AN ENGINEER DELVED INTO A DESIGNER”

Ashwini Reddy, B-tech graduate and a NIFTian with a specialization in fashion design from Italy, started her eponymous label in 2009.

Even since made a positive mark in Indian Couture. Remained as one of the top designers from South India.
Presented the label across national and international platforms, introducing new signature styles every year.

For her, fashion is an instant language and speaks volumes about an individual.
She says “It is about feeling comfortable in wearing what makes us look more beautiful and confident, adding up a spark to what we actually are.”